Tag Archives: facebook
Aside

Datebook is a window to the past. Facebook is a window to the present.

31 Dec

Datebook is a window to the past. Facebook is a window to the present.

I heard an interesting story on NPR’s Weekend Edition this morning entitled The Simple Joys of an old fashioned datebook. The story is about “holding time in your hands” and being able to see the whole year  come flooding back through your handwriting, ticket stubs and other attachments.

I love(d) my datebooks.  I saved them year after year and then the digital age happened, I got all snarky and during a cleaning frenzy I tossed most of the datebooks.  Oh, how sad I am now.  When I was home for Christmas last week, I found one of my datebooks from college.  It was lots of fun thumbing through it looking at the different activities, but the best part was the address book with all my friends’ phone numbers.

Phone Numbers (no mobile numbers)

Many of the people in the book are now well-known in their field/industry, but when their name appeared in this little book they were just known to their friends and family (some would call this normal*.)  Who knew there would be a critically acclaimed poet, an art director with multiple Emmy’s under his belt, a musician, a film director with an Emmy nomination or two, a few news anchors and investigative reporters, ad execs, heads of studios, accomplished television / movie editors,  media moguls, television news producers, ESPN sports producers and on-air talent, to name a few?  Emersonians knew.  And there are many other people not mentioned above who are responsible for things not in the public eye – running charitable foundations, developing movie scripts, raising families, teaching musical theater, top of the heap salespeople in real estate and media, etc.

I may start using a paper datebook again.  Milking the memories.

And thanks to the digital age –  most of us are tangentially aware of each other through Facebook and try to get together whenever we find ourselves in the same city.

Oscars used to be a whole month later

*No matter what my friends are doing now, none of them is normal.  They weren’t then and they aren’t now.

Google+

8 Jul

The beauty of Google+ is also causing me great frustration – it is truly collaborative and you can see changes being made on an hourly basis because of user comments and feedback. But while I like being an early adopter and knowing more than the average person, I feel dumb with Google+. It takes time to get to know how to use this, it’s cumbersome at points, things disappear and then reappear… I need a personal guide to lead me through the ins and outs – but everyday because everyday things change. I know this is in beta. I accept that fact, I just think it should be easier to use right away. As a marketer I know how hard it was to get people to embrace Facebook, never mind Twitter where a lot of people still haven’t fully ventured. If Google+ doesn’t get a whole lot more intuitive, it will be for a bunch of marketing/tech geeks who like to know more about this space because we can. The unfortunate thing is that their friends won’t be with them here because they’ll still all be on Facebook. So a new circle could be called “Non-Facebook Friends who aren’t really friends, but rather virtual acquaintances”

Top three things that annoy me:
1.) The invitation process/system, it’s social – if I can’t have my friends with me what’s the point?
2.) Mobile lag time. Social is so mobile and in the moment. I felt like I went back a year thinking about the next time to go to the desktop.
3.) Trying to explain Google+ to people

I will stick with this because it’s Google. I will try to learn it because it’s my job. I will have fun because some of the stuff is cool like Hangouts where you can have a video chat with IM with YouTube videos all at the same time. I will continue to be frustrated with the assumption that people will just figure this out. I will be annoyed that things aren’t readily available like a mobile app for the iPhone (but one came out today – kind of…), and that you can’t use Hangouts on the iPad2 and that if you do follow ‘celebrities’ in your stream the comments cascade and are quite plentiful and simply annoying.

I’ll tell you one thing – it is causing a lot of conversation for sure. Real live debates and virtual ones. It’s wonderful to be part of such an opinionated and boisterous crowd. I’m not into defending any social platform/network. Like any product or service, if the story is better than the store it will be exposed. People find a purpose for whichever service they prefer, but most of use many, so adding one more doesn’t feel like the end of the world – but wouldn’t it be great if there was one killer app that did it all – including mobile payment and changed your address with all of your creditors at one time so you didn’t have to do change of address. Can’t everyone be on a Facebook Connect like system?

Have fun exploring this (if you are lucky enough to get in before the official public launch).

 

Here is a link to an article asking why Google launched before they were ready….
http://allthingsd.com/20110628/google-execs-explain-why-they-launched-google-now-before-its-ready/

Milk the principles of exercise to help manage keeping up at work

2 Mar

If you follow this blog you know that I am challenged with finding time where I feel like working out.  So in addition to the stairs (I managed to do 30 flights today), I am also starting to do the add one sit up and one push up everyday.  I started this with my friend Donna at work.  We don’t do this at work, but we make sure we are both sticking to the plan.  We’re on day four, so we’re doing very well so far – four sit ups and four push ups – who can’t do that?!

I am applying a similar approach to keeping up with all the news in my industry.  You can’t possibly keep up with everything, but you can get yourself organized in such a way that you can add things in on a gradual basis and before you know it you are reading  new blogs (MarketingProfs), watching another TED video (Sheryl Sandberg) and following new people on Twitter (@jowyang).

My Picks for the SuperBowl Ad Wars

7 Feb

Not that anyone cares, but I like to rank the spots.  I think it would be interesting to see what you pick too.

Favorite 7 Spots:

1. Chrysler 200 (Ode to Detroit)

2. Cruz Eco (retirement home)

3. Best Buy “What’s a Beiber?”

4. Audi’s (escape the confines of old luxury)

5. Doritos (sucking finger)

6. Bridgestone (reply all and beaver)

7. Sealy’s/Sleepy’s (morning fun)

disappointing:

Groupon (Tibet is never funny)

Annoying online execution:

Focus Rally – still can’t login due to registration activation (probably user error, but spent too much time trying to figure it out.)

Honorable Mention for movie and / or TV promotion:

House (this is our HOUSE and the Mean Joe Green spoof)

Who Cares?:

ShapeUps by Sketchers (watching their fan count and it isn’t climbing)

Duel of the Sodas:

Pepsi Max

Social Extensions:

Didn’t seem to prevalent, or as prevalent as predicted. Only three spots had twitter handles and only a few had Facebook.  Focus Rally will unfold in social media.  Chatter.com can enable it.  Groupon and Living Social are activating their services through mass channels – did they jump the shark?  I think maybe they did.

What are you picks for the categories?