My Picks for the SuperBowl Ad Wars

7 Feb

Not that anyone cares, but I like to rank the spots.  I think it would be interesting to see what you pick too.

Favorite 7 Spots:

1. Chrysler 200 (Ode to Detroit)

2. Cruz Eco (retirement home)

3. Best Buy “What’s a Beiber?”

4. Audi’s (escape the confines of old luxury)

5. Doritos (sucking finger)

6. Bridgestone (reply all and beaver)

7. Sealy’s/Sleepy’s (morning fun)


Groupon (Tibet is never funny)

Annoying online execution:

Focus Rally – still can’t login due to registration activation (probably user error, but spent too much time trying to figure it out.)

Honorable Mention for movie and / or TV promotion:

House (this is our HOUSE and the Mean Joe Green spoof)

Who Cares?:

ShapeUps by Sketchers (watching their fan count and it isn’t climbing)

Duel of the Sodas:

Pepsi Max

Social Extensions:

Didn’t seem to prevalent, or as prevalent as predicted. Only three spots had twitter handles and only a few had Facebook.  Focus Rally will unfold in social media. can enable it.  Groupon and Living Social are activating their services through mass channels – did they jump the shark?  I think maybe they did.

What are you picks for the categories?


One Response to “My Picks for the SuperBowl Ad Wars”

  1. Donna Tocci February 7, 2011 at 1:12 pm #

    I find it interesting that the VW/Darth Vader ad didn’t make your list. We thought it didn’t rank as high as it could have in the lists because people had seen it before the Superbowl and thus lost it’s “punch”. Thoughts?

    Loved the Chrysler ad. Bridgestone had two great ads. The network ads for House surprised me & were well done.

    Coke did ok with the guards in the desert – was cute.

    We loved the Beetle ad…c’mon, he had Herbie Racing Stripes on and raced around to Black Betty.

    And, NFL. Best. Fans. Ever – have to love the Fonz, of course!

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